Summary: Inside Steve's Brain

The must-read summary of Leander Kahney's book: "Inside Steve's Brain: The
Principles that Guide Steve Jobs as He Launches Killer Products, Attracts
Fanatically Loyal Customers, and Manages Some of the World’s Most Powerful
Brands".

This complete summary of the ideas from Leander Kahney's book "Inside Steve's
Brain" shows that Steve Jobs has single-handedly revolutionised the personal
computer industry, built Pixar, dramatically changed the music industry and
turned around a Fortune 500 company in dire straits. He has the reputation of
being a tricky person to work with, but he’s a self-made billionaire who must
be doing something right. This summary analyses Steve Jobs’ career,
identifying some key personality traits which have propelled him to the top.
It also looks at each trait, and demonstrates how it’s helped him in crucial
decisions. For example, Jobs is focused: he’s aware of what he’s good at, and
what he’s not. He delegates the latter in order to focus on the former. He
takes that philosophy into a wider arena, by always concentrating on what
Apple does best as well. Jobs is a perfectionist: this has meant that good
projects have been killed, and that product design takes longer. But this has
paid off, because Apple has won countless design awards and intuitive design
is one of its USPs.

Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge

To lear more, read "Inside Steve's Brain" and discover a fascinating book,
combining biographical detail with business advice and strategy analysis.