Summary: Unleashing the Ideavirus

The must-read summary of Seth Godin's book: "Unleashing the Ideavirus: Turn
Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You".

This complete summary of the ideas from Seth Godin's book "Unleading the
Ideavirus" shows that instead of using expensive mass advertising, the most
effective way to market products and services in a network enabled economy is
to create highly satisfied early customers – and then provide them with the
tools, incentives and rewards they need to market your product or service to
everybody else. In his book, the author explains that the companies that
achieve this will create and unleash an Ideavirus - a marketing vehicle that
acts just like a biological or computer virus as it spreads and propagates
from one person to another. This summary will teach you how to create this
Ideavirus and the benefits that it will bring for your business.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Unleashing the Ideavirus" and discover the key to
creating the most effective marketing campaign available.