Summary: Professional Services Marketing

The must-read summary of Mike Schultz and John Doerr's book: "Professional
Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead
Generation Engines, and Cultures of Business Development Success".

This complete summary of the ideas from Mike Schultz and John Doerr's book
"Professional Services Marketing" states that, at one time, professional
services firms could grow steadily on the strength of repeat business and
client referrals alone. However, it is likely that those days are gone
forever. In their book, the authors explain that these firms need to use smart
and engaging marketing in order to grow, and get proactive about bringing a
steady stream of new clients into your business on an ongoing basis. This
summary provides five key areas that need to be covered to grow a professional
services firm today and how to approach them.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Professional Services Marketing" and discover the key to
growing a professional services firm in today's market.