Summary: Simplicity

The must-read summary of Edward de Bono's book: "Simplicity: An Elegant and
Powerful Business Concept".

This complete summary of the ideas from Edward de Bono's book "Simplicity"
shows how most consumer products are too complex for customers, who become
frustrated by long instruction booklets; the same can be said for other
processes and products. In his book, the author explains the value of
simplicity: it saves time and money, allows freedom and is a powerful selling
tool. The successful businesses of the future will market simplicity, not
complexity, which is easier for customers to understand, and is more elegant.
This summary explains how to simplify company structures, products, and
process, and provides 14 different methods that are suitable for different
situations.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Simplicity" and discover why simplicity will be the key
to your future success.