- EAN13
- 9782511043684
- ISBN
- 978-2-511-04368-4
- Éditeur
- BUSI BOOK SUM
- Date de publication
- 09/09/2016
- Collection
- BUSINESS BOOK S
- Nombre de pages
- 44
- Dimensions
- 18 x 12 x 0,3 cm
- Poids
- 55 g
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: A New Brand World
Review and Analysis of Bedbury's Book
BusinessNews Publishing
Busi Book Sum
Business Book S
Offres
-
Vendu par Les Lisières à Villeneuve d'Ascq9.99
Autre version disponible
The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.Added-value of this summary: • Save time• Understand key concepts • Increase your business knowledge To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values.
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